Christen Dye, founder and visionary behind Schönen by Christen Dye, is a woman whose journey from modeling to pioneering a luxury haircare brand is a testament to her dedication, creativity, and passion for beauty. For nearly two decades, Christen has been known for her presence in the modeling industry, where her voluminous hair became as iconic as her work. Referred to at a young age as "lion" for its extraordinary fullness, her hair became the signature of her style—a signature that would ultimately guide the creation of her business.

After 17 years of being in the modeling industry, Christen used her knowledge of how to maintain voluminous hair, and turned it into a new passion: empowering others to experience the same level of hair health and volume that had always been a part of her own identity. Her desire to share the secret led to the creation of Schönen by Christen Dye, a luxury haircare brand dedicated to achieving lightweight fullness while maintaining the overall health and balance of the scalp.

With a commitment to perfection, Christen spent two years testing formulas and refining ingredients to create her signature volume delivery system. Designed to nourish, protect, and enhance hair, Schönen is the culmination of her decades of expertise in beauty, her deep understanding of hair care, and her passion for overall well-being.

Today, Schönen continues to evolve, expanding to address the diverse needs of all hair types. Christen’s mission is not simply to offer products but to build a community around the belief that hair is not just a feature—it's a reflection of one’s confidence, identity, and self-care. Through Schönen, Christen Dye is redefining the beauty industry, one strand at a time.